The World's First Domain Stock Exchange Announces Public Beta

Fusu, which bills itself as the world's first Domain Stock Exchange, today announced the launch of its Public Beta. (Read the complete news release here.)

The site uses a stock exchange model to allow participants to get liquidity from their domain assets. Through Fusu, owners of a premium domain can offer a fractional percentage of the domain to the market via an "Initial Domain Offering" and get money from it. Shareholders, in return, get their share of future sales or advertising revenues generated by the domain name -- and they can trade shares, too, just like on any other stock exchange.

On Fusu's web site, they outline 4 major components of their mission:

1. operate the world's largest and most liquid domain secondary market,
2. open the domain secondary market to shareholders,
3. provide means to get liquidity for domain owners, without giving up
control of their domain, and
4. add transparency to the domain aftermarket.

This is a potentially HUGE undertaking that could dramatically change the dynamics of domain ownership! First, though, domain owners and investors will need to get familiar with this new investment model.

...Learn more at http://www.fusu.com, and come back and share your thoughts!